特定のビジネス上の問題を分析してアプローチする方法について混乱したことがありますか？ これはほとんどの専門家が時々直面する問題であると私は信じているので、この記事はあなたにいくつかのインスピレーションを与えるでしょう。
On March 5th, Hebei Homelux held an internal training, the theme is customer analysis. The speaker, Manager Xu , disassembled the steps of customer analysis according to her own business experience, following the thinking logic of "what", "why" and "how". Let's take a look at the details.
1.顧客分析とは何ですか？
The so-called customer analysis is to understand customer background through certain means, including but not limited to the customer's enterprise scale, business scope, supply system, enterprise strategy, business process and so on.
2.なぜ顧客分析を行うのですか？
情報を完全に把握するために、一方的な-側を避けるために、合理的な判断を下してください
認知はビジネスチャンスを逃すことにつながります。
3.顧客分析を行う方法は？
（1）インターネット検索
（2）古い顧客の肖像画
（3）質問して聞く
徐マネージャーは、顧客分析の具体的な運用方法を鮮やかな事例で詳しく説明しました。
Then came to discussion, and the new colleagues asked questions based on their internship experience. Some people ask: Why do customer analysis? Some people ask: How do you understand customer needs? Others ask: What should I do if customers don't get back to me?
陳マネージャーとヤン副社長は、関連する質問に詳細に答えました。
Let's discuss it from another perspective. Why do new employees not know what to do with some situations? The fundamental problem is the lack of their own guiding ideology to solve problem. So how do you establish your own guiding ideology? We know that individual actions should be within the framework of the company's values, so we can use the company's business strategy as a guide.
Take for example, our business strategy: Focus and differentiation. If we use that as a guide, we can think about focus and differentiation when we encounter practical problems. As the new employee asked: Why do customer analysis? Let's answer the question from the perspective of focus and differentiation.
1. Focus strategy means that we should focus our efforts on key markets and customers. Customer analysis is to confirm whether the customer belongs to our key market, whether they are A class customers. Only with good analysis can we know how much attention we need to devote to the problem.
2. Differentiation strategy is to provide differentiated services for customers and gain differentiated competitive advantages. Only by doing a good job of customer analysis can we judge from which Angle to provide differentiated services for customers.
By the same analogy, any practical problem we encounter can be thought of in terms of business strategy. For example, what if customer don't respond? At this point, we should analyze whether the customer is our A class customer, whether we focus on the key needs of the customer, whether we provide differentiated services? If not, we should continue to explore customer needs to provide differentiated value.
結論として、すべての問題を解決する唯一の方法はありません。指導的イデオロギーによれば、-ケース分析-ケース分析によると、実践的な経験の蓄積と組み合わせたそのような思考モードを習得することができます。あらゆる種類の問題に対処します。
次の思考フレームは参照用です。
